Not only did Jesus Christ come preaching the Gospel – He was the Gospel.The Gospel of Jesus Christ means Good News. What do you do with news? You announce it, tell it, share it, speak it, write about it.People had been waiting 400 years for this to happen.How many would desperately like to receive Good News today? There is so much bad sad news around. We desperately need Good News in these present times and a quality of news which will last and lift us and even motivate us and inspire us.Is all that possible? Yes, it certainly is and even more so.The Good News of the Gospel of Jesus Christ is all about what God was doing, and what God has done, and is doing. It is the power of God to save us and rescue us.Jesus spoke to a religious Professor regarding being born again, and this man had not a clue as to what Jesus meant – at least, not to begin with.Jesus was implying that we need new men and women.People need to be washed, cleaned up, empowered and totally transformed.When God pours out His Holy Spirit, people are changed. Their lives are different in so many ways.Aims, interests, goals, hopes, and even the use of money, have a new direction and purpose.God begins to do something new, rather remarkable, and in some cases, quite surprising, as He performs His transforming saving rescuing gracious work, and soon it shows. People notice the difference.Only Jesus Christ can do this.Jesus had come from God, and was one with God, and after His sacrificial work on Calvary’s Cross, shedding His blood to forgive men from their sin, man could now be cleaned up and empowered.Just as God set His people free from slavery in Egypt, Jesus Christ sets people free from sin, if they want to be set free.That is good news. That is the Gospel.We need to know the significance of this truth and this reality.There are many unsung heroes around. These can be men and women who devote themselves to serving others and who have the amazing ability to refresh and encourage others.Is that you?This is what Jesus Christ can make you and this is how Jesus Christ can use you. If I can be of any help to you do contact me through the excellent facilities at this site and I will seek to be of any service possible. Feel free to ask and any help comes free too. This is my calling and this is my joy.People matter more than things and possessions and what counts is how we serve freely and contribute positively and joyfully.Is that you? It is not always easy, but if I can encourage you so to serve others around you will be helped and blessed.
Tag Archives: Personal Finance
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.